Having a bankable digital presence is the necessity for businesses these days and more and more of them are creating their own website to take full advantage of the present trend. As the trends and practices of the digital market keep on changing and businesses need to adapt accordingly for benefits, website redesign becomes a crucial aspect to consider. If you already have a website and are thinking about redesigning it, certain pointers will be of help.
Our take on the topic and assistance
At DigieGeeks, a website design and development company, we have been providing web designing services including redesigning service. Hence, we have gained experience, expertise and important insight of the subject. During our long association with the industry, we have learned a lot of things and from that experience, our team of experts have compiled this list highlighting and explaining the points you should remember during the website redesigning process.
The introduction to website redesigning
Before getting into that, we would also like to talk about a couple of most important elements of website redesign and they are, Taxonomy and Migration Strategy. The former method entails having a well-defined strategy which includes directories and subdirectories, helping the SEO efforts considerably. The latter one deals with smooth transition of data from the old website to the new one and reduces any delays in the redesigning process.
Now to get to the points that should not be ignored during website redesign are:
As a business, you are not only responsible for the data and information about your company, but also for the information of the customers who are making purchases from the website. So, ensuring the best possible security for the website from the increasing number of cyber-attacks will be required. Therefore, investing in a reliable and effective firewall will be required.
Despite the security layers, your website may experience various problems that can harm and even delete the data. So, keeping backup of everything before staring the website redesign and investing in a regular backup will be the smart thing to do.
Increasing page load speed
Since April 2010, page load speed is a ranking factor in Google. If a website loads fast, it is considered to be offering better experience to the users and that influences the website’s ranking as well. So, if you are redesigning the website, making changes to speed up its loading time will prove to be quite beneficial.
Installing Facebook Open Graph
Installation of the tool known as Facebook Open Graph will provide you control over the look of a shared content. This way, you will be making the web page become content rich in the social graph. Being convenient to install, this tools requires just a small piece of code within the HTML.
Using responsive web design
With time, technological advancements and emerging market trends, website design has changed quite a lot. As more and more people are choosing mobile devices for browsing the internet and purchasing products or services, having a website that is not accessible from mobile devices is a huge drawback. So, the redesigning process and attempt should be centered on the implementation of responsive web design. It will help the business to reach a greater number of people and the goal of delivering better mobile-optimized content will be fulfilled. According to some recent research, if your website is not responsive and does not load fast, then you will lose 53% of your visitors.
Choosing accelerated mobile pages
Google is already going the “mobile first” way and want websites to load fast in mobile devices. AMP or Accelerated Mobile Pages is something initiated by Google and Twitter for making real fast loading mobile pages. So, to take the advantage of this new trend, your website should consider and include accelerated mobile pages.
Effective SEO practices
When you are choosing an affordable web design company, you will get a really impressive website with dynamic design, but they are not equipped to fulfill the SEO requirements. So, when you are getting the website redesigned, including the SEO fundamental will be crucial. Doing so will help with better ranking. Using Title Tag, H1 Tag, Meta Description and naming the images with relevant keywords will prove to be quite beneficial.
Using high-quality, relevant and original content
When it comes to organic search, content, especially high-quality, informative and relevant content is crucial. Not only it impresses the visitor and provides the information he/she was looking for, but helps the SEO efforts and can boost the search results considerably. So, during website redesign process, you need to make sure that, the existing content is edited or replaced with better quality, informative and strategically written content.
The decision-making process in a nutshell
So, it can be concluded that, website redesign process is not only for the betterment of the present digital identity of a business, but boosting sales too. For best results, you need to gain an idea of the process, its various elements and their impact before making an informed decision for the benefit of the business.