Understanding social media optimisation and its importance

Since the last few years, SMO or social media optimisation, which is the process of using social media for creating better publicity for a brand of business, has been gaining more importance by the day. With the growing number of people using various social media platforms, SMO has become the cornerstone of digital marketing and... Continue Reading →

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The 4 Es to govern an effective PPC strategy

PPC or Pay Per Click advertising is the internet advertising method businesses are opting for, where an advertiser pays the publisher website every time it’s ad published on said website is clicked. Setting up and managing such a campaign is quite simple. Hence, more and more people are choosing it. If you as the business... Continue Reading →

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